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Light and experiences
Shopping is no longer just about buying the necessities: it has evolved into a multi-facetted mass leisure activity. It’s about browsing, socializing, having fun, seeing and being seen. And in the fast-changing retail marketplace, adaptability is key.
The value of light
Deployed imaginatively, lighting can create a fresh, appealing in-store ambience. One that draws consumers in, inspires them and – with inviting displays of merchandise – puts them in the mood to buy.
Based on our extensive research into shoppers’ needs, we have developed several innovative new concepts and solutions that enable shops to address the challenges of today’s retail environment. A primary example is AmbiScene, a lexible lighting concept that helps retailers fulill the dynamic aspirations of contemporary consumers.
Other value-adding, sustainable innovations include our cutting-edge lamp technology, which makes fresh food produce, for example, look simply irresistible, and our LED lighting solutions, which ofer a vast palette of colors and dynamic efects combined with signiicant savings on maintenance and energy costs.